'Credit Crunch’ cut down campaign for consumers

Posted on 20 Aug 2008

Jennings Motor Group has launched the third quarter of 2008 with a new advertising campaign, which is set to boost sales across the Group.

With the current situation regarding the ‘credit crunch’ in mind, Jennings Motor Group has launched its ‘Real Deal’ advertising campaign, in order to offer consumers real savings on real cars in order to make realistic prices.

Already the campaign has generated a positive response from both existing and potential customers across the region who are taking advantage of the ‘credit crunch’ cut downs.

According to Nas Khan, managing director of the Jennings Motor Group, there really hasn’t been a better time to buy those bargains, he said;

“Despite the current situation with the economy, now is the time for consumers to take advantage of a wide range of highly competitive offers and discounts, not just on cars, but everything from holidays and electrical goods to clothes and even houses.”

“Everybody is a lot more cost-conscious and it’s about added value and finance packages, which is the concept behind our ‘Real Deal’ campaign.”

“In addition to highly competitive savings on brand new cars across the Ford, Mazda and SEAT marques, the Jennings ‘Real Deal’ campaign is offering customers the opportunity to take advantage of finance offers.”

For example customers can take advantage of huge savings such as - up to £3600 against the recommended retail price, in addition to Typical 4.9% APR finance packages, which are available through FordOptions.

In order to communicate the ‘Real Deal’ message across the North East, a press, radio and pr campaign has been co-ordinated for the months of July, August and September.

To maximise awareness, all customer facing staff have donned white polo shirts with the ‘Real Deal’ logo emblazoned on the front and back, which have been specifically designed for the purpose of the campaign.

With the recent rise in fuel costs, coupled with the credit crisis and ever-growing mortgages being some of the main contributing factors towards the ‘credit crunch’, Nas Khan is reassuring customers that due to the wide range of products available at Jennings Motor Group, they can tailor a package to suit individual customers.

“With branches spanning across Tyne & Wear, Wearside and Teesside, we are in a fortunate position to be able to accommodate customers, not only with certain model specification criteria, but also with tailor-made packages to suit individual needs and requirements.”

Becoming more fuel efficient and introducing alternative technologies to help the fight against global climate change, is also something that Ford and Jennings are heavily committed to.

The Ford Focus 1.6 TDCi ECOnetic model, is the first model in the diesel ECOnetic range to be launched by Ford and already has been awarded ‘Green Car of the Year 2008’ by WhatGreenCar?

Currently available at Jennings, the ECOnetic model has CO2 emissions of only 115g/km with a diesel particulate filter fitted as standard on the 110PS engine.

As one of the longest established main Ford dealers in the UK, Jennings is also the largest, independent, privately-owned Ford dealer in the North East of England.

Currently operating five Ford branches at Sunderland, Gateshead, South Shields, Stockton and Middlesbrough, Jennings also has two Mazda dealerships based at Sunderland and Middlesbrough and a SEAT dealership, situated in Middlesbrough.

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