A Day in the Life of .......Barry Fearon, sales manager at Jennings Ford in Gateshead

Posted on 26 Apr 2010

A day in the life of….

Barry Fearon, sales manager

JenningsFord, Eslington Park, Gateshead

Barry Fearon is sales manager at Jennings Ford’s Eslington Park dealership in Gateshead. A typical day starts at 8.30am

8.30am Arrive at work. The dealership is already open, due to the service and parts departments opening to customers at 8.00am. Check and respond to emails. Ensure showroom is tidy and all point of sale is positioned neatly and correctly.

9.00am Log onto Ford Lead Management to download any leads from the previous evening, these can be anything from prospective customers wanting to book a test drive, or simply requesting a brochure. Brief team with prospect leads, discuss and decide which sales executive will deal with individual leads.

Decide which course of action is best for each lead and where possible, work out a competitive deal. During the meeting, discuss the previous day’s sales performance and discuss the workload and objectives for the busy day ahead.

Ensure staff are up-to-speed with any new offers/promotions and discuss any internal or external events taking place etc.

9.30am Prepare various reports, including the previous week’s sales figures, a breakdown of models sold and a report for Ford Credit, all of which are submitted to head office prior to the morning’s conference call.

11am Participate in group conference call, which involves the managing director and managers from across the group discussing the previous week’s sales performance, in addition to finance, stock availability, debt lists and advertising for the week ahead.

12pm Call a team meeting following conference to brief staff about any points raised and discuss any action which needs to be taken. Compare performance from other branches. Grab a sandwich for lunch.

12.30pm Meeting with Ford Credit.

1.30pm The majority of the afternoon is spent overseeing the sales team and ensuring customers are receiving the highest standard of service. Try and make a point of speaking to each customer who visits the dealership to thank them for choosing JenningsFord. Throughout the afternoon I also check the new and used car displays to make sure all the cars are neat and tidy and point of sale on each vehicle is prominent, in addition to seeing to general administration and any internal housekeeping issues.

6.00pm It’s time to assist the sales team with prospecting list, this also includes contacting existing customers to make them aware of current offers. Evaluate the day’s business and handle any outstanding sales.

6.50pm Report the sales figures for the day to the group’s managing director.

7.00pm Time to lock and alarm the showroom and head home for tea.

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