Posted on 13 Nov 2013

Two dedicated members of staff at Jennings Ford Direct in South Shields have been rewarded for a combined 55 years’ loyalty to the only company they’ve worked for since leaving school.

Service manager, Jeff Appleyard, 51, from South Shields, has worked at the Newcastle Road dealership for the past 35 years and parts supervisor/assistant manager, Ian Davison, 37, from Fulwell in Sunderland, has clocked a total of 20 years’ loyalty to the same company.

Jeff started working at the dealership, formerly known as Selwoods, when he left school at the age of 16, a job which he secured the previous year on the proviso he achieved his qualifications.

Jeff was already familiar with staff at the dealership after regularly visiting when his father’s car needed servicing and the dealer principal at the time promised him a job providing he achieved good grades at school the following year.

In 1977 he embarked on a four-year Apprenticeship and became a fully fledged motor technician.

Four years later, Jeff decided he wanted to broaden his experience and started working as a service receptionist. He also gained valuable knowledge working within warranty and workshop control.

Over the years, Jeff’s hard work has resulted in a number of promotions from workshop controller and assistant service manager to his current role of service manager.

Meanwhile, Ian started working for the company after leaving school in 1992. He secured a placement within the parts department at the dealership via the government’s former Youth Training Scheme.

After two years, Ian was taken on the books as a full-time parts advisor.

Over the years, Ian has also been rewarded for his continuous hard work and determination. In 2004, he was promoted to parts supervisor/assistant manager, the same position he holds today.

To mark the loyalty achievement, a presentation took place at the Newcastle Road dealership where operations director, Nicky Dalkin, handed the vouchers to Jeff and Ian.

Nicky said; “The majority of staff employed across the Group are loyal and longstanding. Throughout this year alone, we have rewarded a total of 20 members of staff for a combined loyalty of 580 years.”

For more information about the range of products and services available at Jennings Ford Direct in South Shields, visit the Newcastle Road showroom or contact 0191 4276666.

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