Fire and Rescue Crews team up with Jennings Ford
Posted on 11 Dec 2006
Jennings Ford has stepped in to assist with a road safety awareness campaign co-ordinated by Northumberland Fire and Rescue Service.
Staff at the dealership, based on Coopies Lane in Morpeth, will be distributing special car safety information cards to customers.
The cards, which have been supplied by the Fire and Rescue Service, include information on safer driving, advice on controlling speed and tips on keeping your vehicle roadworthy.
In addition, customers will also be given the opportunity to obtain a form and request a free Home Fire Safety check.
Alan Fleming, Watch Manager at Morpeth Fire Station and the man behind the scheme, explains: “It is vital that we develop different ways to spread the message about safer driving and teaming up with Jennings garage is a great way to reach more people in the Morpeth area. Making road safety information cards available in the garage will hopefully make people think more about the way they drive and whether their vehicle is in a road worthy condition or not.
“Fire and Rescue Service crews based at Morpeth are regularly involved in freeing casualties from the wreckage of road traffic collisions, so we witness first hand the tragic consequences of poor driving. In Northumberland, you are 17 times more likely to die in a road traffic collision than a fire. It is vital that we do all we can to bring these statistics down. Awareness raising schemes like our partnership with Jennings is one way of trying to reduce the number of deaths and serious injuries on our roads.”
Mark Roe, service controller at Jennings Ford in Morpeth, said; “We are delighted to be working in partnership with the Fire Brigade and to highlight the importance of road safety to our customers.”
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For more information about Jennings Ford, customers can call into the Coopies Lane dealership, or contact 0333 414 9750.
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