Ford’s baby model proves a hit with Motability customers at Jennings Ford Direct

Posted on 13 Aug 2009

Motability customers visiting Jennings Ford Direct in South Shields are being attracted to the baby model in the Ford family.

The all-new Ka, which was officially launched towards the end of 2008 and became available to Motability customers in May of this year, is proving to be a popular choice at the Newcastle Road dealership.

Customers who are entitled to purchase a car through the Motability programme have a simple choice of either a petrol or diesel engine with models available in either a 1.2 Style+, 1.2 Zetec or a 1.3 TDCi Zetec and up to 12 colours to choose from.

The Style+ model features driver and passenger airbags, body-coloured bumpers and a six speaker CD player with MP3 compatibility and an AUX-in connector for portable music players, air conditioning and a heated windscreen.

Ray Maitland, Motability specialist at Jennings Ford Direct in South Shields, said; “The all-new Ka has generated a lot of interest and sales for Motability and is becoming just as successful as the all-new Ford Fiesta which has claimed the top spot for sales since it became available last year.”

The all-new Ford Ka reached a wide audience and gained an invaluable aura of cool starring in Bond’s film, ‘Quantum of Solace’ when heroine Olga Kurylenko was seen at the wheel of a snazzy gold model.

The original Ford Ka has been on sale since 1996 and 1.4 million models have been produced worldwide. The model, which didn’t age over its 12 year life span, produced its strongest UK sales in history, during the last year of its life.

Customers eligible to purchase a vehicle through the Motability programme include those who are in receipt of the Higher Rate Mobility Component of Disability Living Allowance (HRMC of DVLA), War Pensioners’ Mobility Supplement (WPMA) or currently driving a government trike or mini.

For more information about the all-new Ford Ka and other models available through the Motability programme at Jennings Ford Direct, customers can call into the Newcastle Road dealership or contact 0191 4276666.

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