Internet generates sales from females across four nations

Posted on 16 Aug 2007

It seems ‘girl power’ is taking hold at JenningsFord Direct in South Shields, where more than 40% of internet sales are being generated by the female population.

The JenningsFord Direct, website which offers an extensive range of quality used cars that can easily be accessed at the simple touch of a button, has been generating new business from female motorists across the four nations.

Gavin Moffatt, sales manager at JenningsFord Direct in South Shields, said;

“The website is becoming increasingly popular with female motorists who are turning to the internet not only because it’s convenient, less time consuming and saving them money, but also because it’s more relaxed and less intimidating.”

“The motor industry can sometimes be perceived as a predominantly male orientated environment and female customers walking into the dealership on their own, can sometimes feel uncomfortable.”

“When the customer has found the car they’re looking for, the majority of work is done over the telephone, unless the customer lives locally and is able to come into the dealership in person.”

“So far, we’ve secured sales from across England, Scotland, Ireland and Wales and we look forward to the number increasing as more customers start utilising the internet for their purchase requirements.”

In addition to being able to search through an extensive list of quality used Ford cars, which also includes a specific ‘model search’ section, there is also a ‘new car’ section which keeps customers up-to-date with the latest offers across the new Ford car range.

Based on Newcastle Road in South Shields, the JenningsFord Direct dealership offers a wide range of quality used cars, which all come with a highly competitive warranty package, including a free 24 month unlimited Mileage Warranty, 24 month Ford Assistance/24 hour road recovery, independent inspection and approval of vehicle quality by the RAC, an HPI check to ensure the vehicle is genuine and Ford insure 7-day drive away cover.

A range of Ford Direct used vehicles is also available across the Group’s Ford branch network throughout the region, including Sunderland, Washington, Gateshead, Middlesbrough and Stockton.

For more information customers can call into the Newcastle Road dealership or contact 0333 414 9750.

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