MANAGER GEARS TOWARDS INTERNET SALES SUCCESS

Posted on 25 Apr 2013

A loyal member of staff at Jennings Ford, part of the Jennings Motor Group, has transferred to another dealership to take on a new role within the group’s internet department.

Paul Beadling, 45, from Stockton, has transferred from the group’s Middlesbrough dealership where he was sales manager at the Ford Direct operation, to take on a new role as internet sales manager and will now be based at the company’s Kia franchise in Washington.

Paul said; “This is a fantastic opportunity for me to further broaden my experience and knowledge.”

Initially, the internet sales department was set up with the aim to operate as a call centre and respond to customer enquiries by filtering potential sales leads to management across the group’s Ford, Mazda, SEAT and Kia branches, in addition to the group’s Ford Commercial Sales Centres based at Gateshead and Middlesbrough.

In order to meet national demand from customers making on-line purchases, last year the call centre diversified into a sales centre. The team, consisting of five internet sales executives, is now responsible for securing sales over the telephone, in addition to arranging vehicle delivery.

Paul added; “The majority of customers know exactly which model and specification they want when they visit our website. As a result of our highly competitive prices and outstanding customer service, customers are confident and willing to commit to a purchase without physically seeing and inspecting the vehicle first.”

To date, the internet sales centre has dealt customers across England, Scotland, Ireland and Wales, the most northern being to the Shetland Islands and the most southern to Southampton.

Paul’s career with Jennings started 19 years ago when he was appointed as a sales executive at the group’s Ford dealership in Stockton. Over the years, Paul has received a number of promotions to business manager, sales controller and sales manager. He has gained valuable experience having worked at the group’s SEAT, Ford Direct and former Ford branch in Sunderland.

For more information about the range of products and services available contact the internet sales team on 0845 0020610.

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