Published: 17 Oct 2016

Motor dealer group steers recruitment drive for online sales

Jennings Motor Group has further expanded its internet sales team to meet demand for online sales.

31-year-old, Jordan Scott, from Darlington, is the latest addition to the department after being appointed as an internet customer service and sales executive.

The recent expansion for the region’s longest established, privately-owned and independent motor dealer group, is as a result of an influx of online sales for new and used car and commercial vehicles.

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Based at the group’s head office on Parsons Road in Washington, Jordan’s new role will see him working as part of a seven-strong team where he will be responsible for liaising with potential customers’ on-line and securing local and national sales over the telephone, in addition to arranging vehicle deliveries for customers and providing the company’s award-winning customer service.

Prior to joining Jennings Motor Group, Jordan spent 10 years working as a welder for an engineering company and also gained experience in the hospitality industry whilst studying for his A Levels.

Jordan will complete a number of sales and customer service training programmes, he said: “I am delighted to be joining the internet sales team and looking forward to selling the wide range of products and services available to customers.”

Welcoming Jordan to the team, group internet sales manager, Barry Dunn said: “We are delighted to welcome Jordan on board. His appointment is part of an on-going expansion and recruitment drive, which has been put in place to meet demand for internet sales.”

Over the past decade purchasing trends have changed as a result of online shopping being more widely available and consumers becoming more confident about making a payment online.

Barry added; “Although there is a high volume of customers who still like to visit the showroom to see and test drive a car prior to making that final purchasing decision, we are noticing a growing trend of motorists who are willing to commit to an online purchase, without necessarily seeing or test driving the vehicle first.

“This is mainly down to individual customers knowing exactly which model and specification they are looking for when they first log onto the company’s website, which offers a wide range of competitively priced high quality products.  In addition to this, confidence and trust is instilled not only with Jennings’ long established business history, but also the company’s award-winning customer service.”

Jennings’ internet sales team was originally set up with the aim to operate as a call centre and respond to customer enquiries by filtering potential sales leads to the group’s Ford, Ford Direct, Kia, Mazda, SEAT and Mitsubishi dealerships.  As a result of an on-going increase in online enquiries and sales, a new strategy to diversify the call centre into a sales centre, was implemented.

Jennings Motor Group also operates Harley-Davidson dealerships based in Gateshead and Leeds. 

For more information about the range of products and services available at Jennings Motor Group call 0333 414 9750.

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