Published: 23 Oct 2012

Generous staff at Jennings Ford Direct in South Shields, have been digging deep in a bid to help raise funds for charity.

The Newcastle Road dealership teamed up with Smooth and Real Radio’s ‘Help for Heroes’ fundraising event, which involved using the group’s network of dealerships across the region, as fundraising centres where staff and customers kindly donated cash into collection buckets.

The event, which coincided with the fifth anniversary of the launch of the ‘Help for Heroes’ charity, involved Smooth and Real Radio stations across the UK aiming to achieve a £1 million fundraising goal.

Jon Kirby, programme controller at Real Radio, said; “Help for Heroes Day was another fantastic fundraising day for us all at Real and Smooth Radio. What made it special was the way the North East really embraced the occasion and having support from our friends at Jennings throughout the region, not only made a difference in terms of money but also in terms of awareness to this important cause.”

The Jennings Ford Direct dealership was one of the motor group’s seven Ford, Kia, Mazda and SEAT branches across the region to support the worthy cause.

In order to boost funds at the Newcastle Road dealership, David Walker, general sales manager agreed to double the amount raised at the South Shields branch.

He said; “We were delighted to be able to support Smooth and Real Radio’s ‘Help for Heroes’ fundraising day. It’s a fantastic cause that helps to give wounded UK servicemen and women, who’ve put their lives in danger while serving their country, the support they so greatly need and deserve.”

A special presentation took place at the dealership where programme controller, Jon Kirby, and account manager, David Lee received a bucket full of cash, in addition to a cheque for the sum of £100.00 donated by Jennings Ford Direct in South Shields.

For more information about the range of products and services available at Jennings Ford Direct, call in to the Newcastle Road dealership or contact 0191 4276666.

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