New recruits have the perfect recipe for sales success

Posted on 26 Oct 2007

Two new recruits at JenningsFord in Gateshead have the perfect recipe to be successful salesmen.

Robert Frith, 31, from Whitley Bay and Chris Billington, 25, from Stanley, have more in common than they think – they both left school at 16 and embarked on careers in the catering industry, but now they’ve reconsidered their options and taken up positions in sales at JenningsFord’s Eslington Park dealership.

Robert completed a two-year NVQ at North Tyneside College with the aim to become a chef and Chris did the same course at Derwentside College in Consett.

Despite completing the two-year course, the duo have both ended up working in sales within the motor industry.

Their new position entails working as part of a sales team, selling new and used cars to customers across the North East and liaising with existing and potential customers.

Prior to joining JenningsFord, Robert worked for seven years at Newcastle Airport where he was a lounge supervisor, prior to being manager of the Costa Coffee Shop based at the Airport. He also spent time working as a duty manager at the Vermont Hotel in Gateshead.

“My previous jobs entailed dealing with members of the public, which I thoroughly enjoyed and I’ve always been interested in motors, so car sales was a natural choice for me,” said Robert.

Since joining the dealership, Robert has completed a number of sales training courses at Ford’s Training Centre in Loughborough, which has contributed towards him reaching monthly sales objectives.

Meanwhile, Chris decided the kitchen wasn’t for him either and started working as a DJ before working in sales at another motor dealer, based in Scarborough.

Moving back to his routes in Stanley, County Durham, six months ago prompted Chris to start looking for another job in motors.

“Within four days after moving back to the North East, I was lucky enough to find a job at JenningsFord,” said Chris.

“It’s the best move I’ve made in my career so far. Everyone is so friendly and welcoming, which not only makes it an enjoyable place to work, but also a very enjoyable and satisfying job to do.”

According to the latest recruits, all it takes to be successful in sales is… a tablespoon of customer care, a dash of courtesy, an ounce of politeness and a sprinkle of product knowledge.

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