Published: 25 Mar 2015

Poster truck generates sales at Mitsubishi dealer

The implementation of an additional marketing initiative is proving to be the perfect tool to drum up new business for staff at Jennings Mitsubishi, part of the Jennings Motor Group.

A 5m long, 4m high x 3m wide poster truck, promoting the current offer on the Mitsubishi ASX 2 model in the range, has not only been attracting attention on the region’s roads, but it has also resulted in an increase of test drive bookings and additional sales for franchise manager, Norman Shepherd, and his sales team at the Cargo Fleet Lane dealership in Middlesbrough.

Norman said; “We are delighted with the response the poster truck has generated throughout the first quarter of the year and look forward to continued success over the coming months.”

For the remainder of March, customers are not only being given the opportunity to take advantage of a range of competitive deals across the range, including the new ASX 2 model, which is available from as little as £12,499, giving customers a saving of £2500 against the recommend retail price of £14,999, but they are also taking advantage of Mitsubishi’s five-year peace of mind warranty package.

Norman added; “The five-year warranty package, which is available across the new model range, was introduced at the beginning of the year to give customers peace of mind motoring and added confidence.”

Mitsubishi’s new model range includes the i-MiEV, Mirage, ASX, Outlander, Outlander PHEV, Shogun and L200.

For more information about the range of products and services available at Jennings Mitsubishi, call into the Cargo Fleet Lane dealership, contact 01642 240055.

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