Recipe for success

Posted on 11 Mar 2009

Staff at Jennings Ford branches across the region have the perfect recipe to be successful in sales.

And it’s no wonder really, with the majority of staff on the books who were previously qualified chefs and managing kitchens, prior to joining the company.

“There seems to b e a trend in the number of sales staff who have joined the company and who previously worked in a catering role, mainly as a chef or in a managerial capacity,” said Julia Bradford, HR manager for the Jennings Motor Group.

One particular example is Richard Griffiths, 28, from Hartlepool, who joined Jennings Ford’s Stockton dealership as a sales executive in May 2002, having previously worked as a head chef/kitchen manager at a pub in Great Broughton, near Stokesley.

According to Richard a teaspoon of customer care, a dash of interpersonal skills and a sprinkle of politeness and courtesy, are just a few essential ingredients to make a successful salesman.

The proof really was in the pudding for Richard when in 2004 he received his first promotion to business manager and transferred from the Yarm Road dealership in Stockton to the group’s Riverside Road supersite in Sunderland.

“I had worked in the catering industry for a number of years, but always had a burning ambition to work in the motor industry,” said Richard.

Richard is currently responsible for assisting with the day-to-day running of the Sunderland dealership, all aspects of finance for customers and contributing to monthly sales objectives.

Richard added; “I can honestly say that it’s the best career move I’ve made, although I do still enjoy cooking various culinary delights at home.”

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