Published: 28 May 2015

All-new Mazda CX-3 showcased with virtual reality technology at Jennings Mazda

Customers wanting to see an exclusive preview of the all-new Mazda CX-3 model in a virtual world using high-tech equipment, can do so at Jennings Mazda, part of the Jennings Motor Group.

On Friday 29th May 2015, the group’s Cargo Fleet Lane dealership in Middlesbrough will be hosting an exclusive preview of the all-new Mazda3 small crossover SUV.  Customers will be given the opportunity to see the latest model both inside and out in a virtual world using high-tech Oculus Rift virtual reality headsets.

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The event is part of a nationwide preview tour with 124 Mazda dealers participating across the country ahead of its official launch, which is scheduled to take place this summer.

Using the special headsets, customers can interact with a high definition 3D version of the all-new Mazda CX-3, personalising the car’s exterior colours and interior trim in an instant according to their preferences.  Alongside this, product specialists will also be on hand to provide an in-depth look into the new small crossover SUV’s sophisticated range of comfort, convenience and safety features that make the car stand out in its class.

James Chorlton, franchise manager at Jennings Mazda in Middlesbrough, said; “The interest we’ve received in the all-new Mazda CX-3 since it was revealed at the LA Motor Show has been truly overwhelming.  That’s just from customers seeing early photographs and videos, so we’re sure our afternoon preview event will prove extremely popular, especially as this is Mazda’s breakthrough model into the small crossover SUV segment.

“Using virtual reality Oculus Rift technology will really enhance the experience.  Customers will be transported to a virtual environment, where they can explore the details of the vehicle in all sorts of specifications – whether it’s colours, equipment or interior trim.

The new small crossover boasts a variety of efficient, yet powerful petrol engines with six-speed manual or automatic gearboxes.  A new 105ps diesel returns incredible fuel economy of up to 70.6mpg and CO2 emissions from 105g/km – making the Mazda among the cleanest and most efficient in its class.  Alongside convention defying performance, the all-new Mazda CX-3 raises the bar in its class for design, handling, equipment, comfort and safety.

For more information about the all-new Mazda CX-3 preview event, or for more information about the range of products and services available at Jennings Mazda, call into the Cargo Fleet Lane dealership, contact 01642 256655.

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