Published: 10 Mar 2016

Countdown commences for official unveiling of the Leeds Harley-Davidson® customised Iron 883™

Leeds Harley-Davidson® is fighting a battle that could see the dealership being crowned the 2016 ‘Custom King’ in the Harley-Davidson® ‘Battle of the Kings’ competition.

The ‘Battle of the Kings’ contest, which started in December 2015 and will be running until June 2016, involves authorised Harley-Davidson® dealerships nationwide competing to demonstrate their creative customisation skills on the 2016 Sportster® Iron 883™ motorcycle. 

The competition includes a two-stage process, the first stage being a national competition to establish the winning ‘Custom King’ in each market, culminating in a head-to-head contest between five national champions and the presentation of the prestigious award at the ‘Wheels and Waves’ custom lifestyle event in Biarritz, France in June 2016.  

Determined to be the best of the rest and claim the highly prestigious award, the team of technicians at Leeds Harley-Davidson®, part of North East-based Jennings Motor Group, decided to get YouTube fitness legend, Lex BOOMBabY Griffin, on board with the action.

Over the past few months, bodybuilder and fitness model Lex, has been injecting serious style into the Iron 883™ bike, creating a distinct and unique character.

Sohail Khan, director of Jennings Motor Group, said;

“This was an epic challenge for us and we are so grateful to have had the support of Lex Griffin over the past few months.  He has been a true inspiration throughout.

“The Iron 883™ is one of Harley-Davidson’s highly sought after models when it comes to customising bikes, so it was the perfect choice for the challenge.”

The countdown has commenced for the official unveiling of the Leeds Harley-Davidson® ‘Battle of the Kings’ custom entry, which is scheduled to take place at the Wellington Road Industrial Estate dealership on Saturday 12 March, 2016.

Throughout the day, Lex Griffin will be available and there will be music and refreshments

Public online voting for the national stage of the competition will be taking place from Tuesday 15th March until Monday 18th April via a dedicated website.  The top five winning bikes and their dealership creators will then go to the Bike Shed London event in May, where a panel of industry judges will decide the UK winner.  The UK winner will then compete against other country winners to decide the ultimate European winner at the event and award ceremony in France in June. 

Leeds Harley-Davidson® sells both new and quality used Harley-Davidson® motorcycles, in addition to offering a range of aftersales facilities, including service, parts, accessories, genuine Harley-Davidson® clothing and merchandise.

For more information about the range of products and services available at Leeds Harley-Davidson®, contact 0113 245 2499, or visit

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