Ford Fiesta comes out at top of history timeline

Posted on 06 Nov 2015

Ford has always been a popular choice for UK motorists with the Ford Fiesta the best-selling car on the UK roads. Research into the different buying stages –from passing a driving test to retiring has been commissioned to discover how UK car buying habits change over a lifetime.

Jennings Motor Group - Ford Fiesta Best Selling

Car buying habits


Buying your first car

The average British motorist owns 11 cars throughout their time on the road with the first costing £1,574 at the age of 23 and is usually a Ford Fiesta, KA or Vauxhall Corsa. Approaching 28 the second car purchase averages £2,107 with buyers looking at a Ford Fiesta or Ford Focus.

Jennings Motor Group- Ford Fiesta

Buy a car when settled down

A family car is on average first bought at 32 as the settling down stage of life is entered. Costing an average of £7997 a Ford Focus, Fiesta, Vauxhall Astra or Zafira are the car of choice.

The first new car is bought at 34 after an average of three used cars at a cost of £11548 with a Ford Fiesta, Focus or Vauxhall Corsa top selections.

Jennings Motor Group- Ford Focus

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Home leavers and disposable income

The child friendly car is ditched at 42 with car buyers likely to move on to Mercedes Benz, BMW or Mini spending an average of £14,627.

The Ford Fiesta returns alongside the Toyota Yaris when in the mid-fifties with the average buyer changing their car every 5.5 years.  

Jennings Motor Group - Mercedes C Class

Car ownership timescales

First car aged 23 - £1574

  1. Ford Fiesta
  2. Vauxhall Corsa
  3. Ford KA
  4. Nissan Micra
  5. Renault Clio
Jennings Motor Group - Ford Fiesta

Second car aged 28 - £2107

  1. Ford Fiesta
  2. Ford Focus
  3. Vauxhall Corsa
  4. Renault Clio
  5. Volkswagen Golf

First family car aged 32 - £7997

  1. Ford Focus
  2. Ford Fiesta
  3. Vauxhall Astra
  4. Vauxhall Zafira
  5. Vauxhall Corsa

First new car aged 34 - £11,548

  1. Ford Fiesta
  2. Vauxhall Corsa
  3. Ford Focus
  4. Vauxhall Astra
  5. Ford KA
Jennings Motor Group - Ford Focus

Dream car aged 42 -£14627

  1. Mercedes-Benz
  2. BMW 3 Series
  3. Mini
  4. Mazda MX5
  5. Audi TT

Retirement car aged 56

  1. Ford Fiesta
  2. Toyota Yaris
  3. Volkswagen Polo
  4. Vauxhall Corsa
  5. Nissan Micra
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