Published: 20 Mar 2017

Ford set to introduce Pedestrian Detection technology

With Ford continuously developing and testing new technology that is set to feature across the latest Ford new car range, it has been announced that they are looking to introduce Pedestrian Detection system.

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Automatically applying the brakes when required, the system has built upon the existing daytime technology; it has been developed to work when driving in the dark. Ford’s closed testing circuit has featured employees placing dummies in front of moving cars to test the reactions. Using a camera mounted in the windscreen and a radar sensor mounted in the bumper, it scans the road ahead as well as a database of human images to identify pedestrians. 

Commenting on testing programme undertaken by Ford, Gregor Allexi, Ford of Europe’s Safety Engineer said We know some drivers find hitting the road at night a stressful experience. Especially driving in towns and cities, pedestrians – sometimes distracted by mobiles – can without warning step into the road, leaving even alert drivers very little time to avoid an accident”. He added “Day and night, Pedestrian Detection is designed to help identify people already in – or about to step into – the road ahead.”

The latest Ford technology is available at Jennings Ford across the Ford new car range. For further information call 0333 414 9750 to speak to a Ford expert.

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