Published: 09 Mar 2015
Ford Transit gets exclusive Jennings’ golden make-over to mark 50th anniversary
To mark the forthcoming 50th anniversary of the Transit model, Jennings Ford, part of the Jennings Motor Group, has executed the perfect creative concept, which is worth its weight in gold.
In preparation of the official celebrations scheduled to take place at the beginning of August, staff at the group’s Ford Transit Centre based on Cargo Fleet Lane in Middlesbrough, have arranged for a Ford Transit Custom model from the award-winning range to be wrapped in gold vinyl.
Although staff took part in the design and organisation of the unique vinyl wrapped Ford Transit model, the initial idea came from another source, commercial general manager, Alan Bailes explains;
“I knew the 50th anniversary was coming up this year and when I mentioned it to my wife, Shona, she came up with the idea of the golden theme, so it’s really credit to her for the suggestion.
“When I discussed the concept with my sales team, they all agreed that it was a great idea.”
The 2.2 TDCi 125 PS Ford Transit Custom is currently on display at Jennings Ford’s Transit Centre in Middlesbrough, where it has been generating a lot of interest and enquiries from customers.
Alan added; “From the moment the Transit was delivered on site, it attracted interest from customers, who were wanting to know if it was a new colour to the range.
“The Transit Custom model has been designed with practicality and functionality in mind, in addition to being safe, reliable, economical and competitively-priced.”
The first and only van in its segment to achieve a maximum 5-star safety rating by Euro NCAP, the Ford Transit Custom has also received Euro NCAP Advanced rewards for technology – the first for any commercial vehicle in history.
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Customers opting for the mid-sized Transit Custom model for their business needs also benefit from outstanding fuel economy. This is mainly down to fuel-saving ECOnetic technologies including optional Auto-Start-Stop and Smart Regenerative Charging.
Its interior cab, which can function as a mobile office, is both comfortable and durable with many advanced technologies, including Ford SYNC voice control and MP3/iPod and phone connectivity system.
The Transit, which is a range of light commercial vehicles, produced by Ford Motor Company, was first launched in 1965. Since then, millions of models have been produced across four basic platform generations, debuting in 1965, 1986, 2000 and 2013 respectively. A full-size 2015 Transit van is scheduled to be launched this summer.
Since its launch 50 years ago, the Ford Transit model has been the best-selling light commercial vehicle in Europe for nearly five decades.
Jennings Ford’s Transit Centre in Middlesbrough sells the entire award-winning commercial vehicle range for Ford, models ranging from the Fiesta Van, Transit Connect, Transit Courier, Tourneo Connect and Transit Van to the Transit Custom, Tourneo Custom, Transit mini-bus, Transit Tipper, Transit chassis cab and the Ford Ranger, is on display and available to test drive.
For more information about the range of products and services available at Jennings Ford’s Transit Centre, call into the Cargo Fleet Lane dealership, contact 01642 209100.
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