Published: 02 Nov 2016
Mitsubishi team up with England Rugby as Performance Partner
As England build up towards the next Rugby World Cup in 2019, they will be supported by Mitsubishi as the Official Performance Partner. Supporting all levels of England Rugby from Under 18s through to the 1st team, the partnership will also recognise the backing given to grassroots rugby.
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Part of the exciting agreement also includes the rebranding of the senior England team’s training centre to The Mitsubishi Motors England Rugby Training Centre. Rugby was already an important part of the Mitsubishi brand with leading teams including Gloucester Rugby, Edinburgh Rugby and Salford Red Devils currently part of the manufacturer’s sponsorship strategy.
Speaking about the launch of the exciting partnership, Managing Director of Mitsubishi UK, Lance Bradley, commented “We are very excited to be joining forces with England Rugby and Eddie Jones. The core values of the game of rugby align perfectly with our own and the England Rugby partnership comes as a natural progression of the work we are doing, and have already done, to support rugby. We are looking forward to seeing the partnership evolve as we head towards Japan 2019.”
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