Published: 08 Feb 2018

SEAT announce Cupra as standalone brand

SEAT has made a major change to its new car offering with the announcement of the Cupra brand becoming a standalone brand. The first models to be solely Cupra branded are set to arrive at Jennings SEAT later in the year.

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Featuring a striking new logo, the first solo-branded models are set to be revealed next month. Cupra editions are due to include a performance Ateca SUV, Leon and possibly an Ibiza. Speaking about the introduction of the Cupra brand, Luca de Meo, President of SEAT commented it would give the opportunity to “add another dimension” to the company.

A future possibility for the new Cupra brand is the introduction of limited number Cupra-only models. With SEAT introducing trademark requests for Tango, Salsa and Bolero, these previous concept car names may be seen as part of the range soon.

Leading motoring publication commented ahead of the launch “Seat has always been positioned as the Volkswagen Group’s ‘youth’ brand. In the past, that has involved a focus on sportiness, with its Cupra models serving as halo products. But with the ‘smartphone generation’ more interesting in technology and style, Seat’s growth in recent years has been fuelled by broadening its appeal through SUVs and a focus on cool, ‘urban’ design”. 

With further announcements to be revealed on Thursday 22 February 2018, Jennings SEAT will continue to keep you up to date with announcements when they happen.

Discover the latest SEAT new car range at Jennings SEAT including SEAT Mii, SEAT Ibiza, SEAT Leon, SEAT Arona, SEAT Ateca, SEAT Toledo and SEAT Alhambra. Conveniently located at Cargo Fleet Lane, Middlesbrough Teesside, visit today to take your test drive. Alternatively, call 0333 414 9750, where a SEAT specialist will happily arrange a time and date convenient to you. 

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