Published: 20 Feb 2018

SEAT reveal name of next SUV

Following a competition for members of the public to name the third SEAT SUV in the range the final choice has been revealed. Beating the options of Alboran, Aranda and Avila, Tarraco received 35.52% of the votes cast. 

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Complementing SEAT’s values and the personality of the latest model, the Tarraco SUV will be named after the oldest Roman settlement on the Iberian coast. Known as its modern name of Tarragona, it is a Mediterranean city that has a strong legacy of youthfulness, architecture history and youthfulness.

As the first SEAT model named by a popular vote, the Tarraco is the fourteenth to take a Spanish place name as its name. Since the first location named model, the Rhonda, others have included Malaga, Marbella, Ibiza, Leon and Alhambra. 

Luca de Meo, SEAT manager, commented it will start a “new design cycle” for SEAT, ahead of  the introduction of a “landmark” next-generation Leon by the end of the decade. He added “We want to be even more emotional and sporty in our design – both with the interior and exterior”.

Using the hashtag SEATseekingName the competition exceeded all expectations set out by SEAT. In thanking members of the public it was revealed that 133,332 proposals were submitted from 106 countries.  Meeting the guidelines set out 10,130 different Spanish place names were put forward. In a rigorous selection process that included legal and linguistic criteria, experts ensured that all suggestions put forward matched brand values. Looking to get a final short list of four, focus groups in key markets helped to select the final four names.

Set to arrive at Jennings SEAT in late 2018, the SEAT Tarraco SUV will be part of SEAT’s largest product offensive to date. For further information about the latest SEAT new car range including the SEAT Arona and SEAT Ateca SUVs call 0333 414 9750 to speak to a SEAT specialist. Alternatively, visit Jennings SEAT at Cargo Fleet Lane, Middlesbrough. 

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