Published: 01 Aug 2016

Vice President and Managing Director officially opens North East’s new Harley-Davidson® dealership

Gateshead Harley-Davidson®, part of the multi-award winning Jennings Motor Group, has officially opened the first phase of its highly prestigious dealership with a VIP event.

Designed and project-managed by local firm, Focus Architecture & Surveying, and constructed by Newcastle-based Sendrig Construction, the new state-of-the-art dealership, located on Ellison Road, Eslington Park, was officially opened by Rob Lindley, Vice President and Managing Director of Harley-Davidson® Motor Company Europe, Middle East and Africa.

Commenting on the opening, Rob Lindley said: “The opening of a new dealership in the North East is important for Harley-Davidson UK & Ireland and enables us to better reach and service our customers in this important region of the UK.  To be opening this dealership with a trusted motor group that we already work with is important to us in knowing that the dealership will deliver the high levels of service our customers expect.  I have personally known the Khan family who own and operate the Jennings Motor Group for over 20 years and I am tremendously proud and excited to see them open their second store with us.  Harley-Davidson is, at its heart, a family business and it is wonderful when we are able to partner with successful family businesses like Jennings.  The new facility is fantastic and completely reflects the prestige and culture that surrounds the Harley-Davidson brand.”

Operating as part of the highly successful, independent, privately-owned Jennings Motor Group, which has been selling cars in the North East for more than a century, the new high-spec design store, which has created 12 jobs for local people, complements the company’s successful Leeds Harley-Davidson® franchise in West Yorkshire.

Sohail Khan, director of Jennings Motor Group, was responsible for overseeing the company’s latest investment and expansion project, from construction through to the recruitment process. Sohail said; “We are delighted to officially launch the new dealership and to welcome senior representatives from Harley-Davidson to share the official launch celebrations with us.”

Refurbishment of the new 2,500sqm site - a former car dealership - includes a 450sqm showroom which has been designed to express the industrial feel of the local area and heritage of the North East.  The existing steelwork structure of the building has been emphasised and expressed along with brick and timber cladding to the internal finishes.

No expense has been spared with the interior design, which incorporates bespoke furniture specifically designed and manufactured to reflect the industrial theme of the scheme including counters, sales desks, coffee tables and changing room mirrors.

Specific attention has also been given to the interior of the dealership to showcase the motor dealer group’s 104-year history.  The finishes of the building convey the heritage and origins of Jennings Motor Group’s motor vehicle history.

Sohail added; “We are immensely proud of our history in the North East and we wanted to showcase this in the interior of the new showroom.  Our architects and construction team have done an exceptional job in meeting the brief, both internally and externally.

“We are absolutely delighted to bring the prestigious and globally recognised Harley-Davidson brand to the North East region and look forward to replicating the success of our existing Leeds Harley-Davidson dealership, here in Gateshead.”

Customers can take advantage of an extensive range of new and quality used Harley-Davidson motorcycles on display at the new store, in addition to a range of aftersales facilities, including service and Harley-Davidson genuine parts and accessories.  An impressive display and wide range of MotorClothes® and merchandise is also available.

Externally, the new dealership can cater for up to 75 motorcycles and has 20 car parking spaces.

The second phase of the project for Jennings Motor Group is the completion of a workshop, which is expected to be opened in October/November.

For more information about the range of products and services at Gateshead Harley-Davidson, call into the Ellison Road dealership, contact 0191 4619100, or visit

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